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Eli Roth’s film adaptation of Borderlands had a disappointing debut at the box office, grossing only $8.8 million in the U.S. and Canada during its opening weekend, and an additional $7.7 million internationally, totaling $16.5 million globally. In stark contrast, the highly successful Deadpool & Wolverine earned $96 million on its opening day alone.
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Despite the lackluster performance and negative reviews from both critics and fans, Gearbox CEO Randy Pitchford remains optimistic. The film’s budget was reported at $115 million, with $30 million allocated for marketing and distribution. However, sources indicate that significant international pre-sales have already covered a large portion of these costs.
Pitchford, who served as an executive producer on the Borderlands film, took to X/Twitter over the weekend to address the film’s reception. He used the opportunity to express gratitude for the continued support of the Borderlands video game franchise. “So what you’re saying is: You like what my friends and I do with our Borderlands video games even more than what some of the biggest and best film makers on the planet have done,” Pitchford tweeted. “I’m super flattered! We’re working extra hard for you on what’s next.”
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This isn’t Pitchford’s first hint at future projects. In February, he suggested that Gearbox was working on “the greatest thing” they have ever done. Following the acquisition of Gearbox by Take-Two Interactive for $460 million, the company confirmed that a new Borderlands game is in development.
In summary, while Borderlands may not have achieved box office success, the film’s challenges have not deterred Pitchford and his team. The positive feedback for the video game series and the upcoming projects ensure that the Borderlands franchise remains vibrant and eagerly anticipated by fans.
Source: IGN
