Market sentiment drives stock and crypto prices. Search engines and social media provide real-time emotional indicators. Traders analyze news, forums, and Google searches.
Positive sentiment often leads to buying frenzies. Negative buzz can trigger sell-offs. AI tools scan millions of articles and tweets.
For example, Bitcoin price drops correlate with “crypto crash” searches. Reddit and Twitter hype can inflate meme stocks like GameStop.
Sentiment analysis helps hedge funds detect shifts early. Natural language processing (NLP) identifies bullish or bearish keywords. This data feeds into algorithmic trading systems.
Retail investors can use free sentiment trackers. However, fake news and bots distort signals. Cross-verifying with fundamentals is crucial.
In short, sentiment analysis unlocks market psychology. It’s a powerful tool for predicting volatility. Yet, human judgment remains essential.